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	<title>Upstream</title>
	<link>http://www.upstreamanalytics.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Thu, 15 Oct 2009 18:46:50 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Online Advertising Bill of Rights?</title>
		<description>This article is worth reading (it's nice and short too!).

At the core of the argument is a critical notion:  transparency.

The less transparent things are in the marketplace, the more people will either (a) avoid it all together (and many people we coach with online marketing would definitely take this route ...</description>
		<link>http://www.upstreamanalytics.com/online-advertising-bill-of-rights/</link>
			</item>
	<item>
		<title>Adobe Buys Omniture</title>
		<description>This move by Adobe fascinates us:  Adobe has made a bid for analytics and online services company Omniture.

Some questions are already being raised by the move by Adobe to expand on its range of services, but we'll have to wait and see what happens following the potential merger. </description>
		<link>http://www.upstreamanalytics.com/adobe-buys-omniture/</link>
			</item>
	<item>
		<title>About</title>
		<description>This is information about UpStream Analytics </description>
		<link>http://www.upstreamanalytics.com/about/</link>
			</item>
	<item>
		<title>Agencies</title>
		<description>Consolidated and confidential reporting tools. </description>
		<link>http://www.upstreamanalytics.com/agencies/</link>
			</item>
	<item>
		<title>Advertisers</title>
		<description>Easy-to-implement tracking services. </description>
		<link>http://www.upstreamanalytics.com/advertisers/</link>
			</item>
	<item>
		<title>Portfolio</title>
		<description>Clients we've worked with:

Publishers that use our system: </description>
		<link>http://www.upstreamanalytics.com/hello-portfolio/</link>
			</item>
	<item>
		<title>Ad Networks</title>
		<description>We help build Ad Networks. </description>
		<link>http://www.upstreamanalytics.com/service-2/</link>
			</item>
	<item>
		<title>Publishers</title>
		<description>Simple solutions for single publishers. </description>
		<link>http://www.upstreamanalytics.com/service-1/</link>
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