Ad Networks simply represent dozens or hundreds of publishers put together into a ‘basket’. It’s this consolidation of publishers into networks that make it incredibly easy for advertisers to reach wider audiences without having to deal with hundreds of individual web sites.

What makes UpStream Analytics Networks different is that we believe in two things:

1. Transparency
2. Ensuring publishers get the majority of revenue earned from their advertising.

Many networks pay publishers a fraction of what they should be paid and we think this is bad business over the long haul. In most cases, we share the revenue earned with a site on a 50/50 basis, but will pay more for network publishers depending on the level of volume and number of unique users that are brought to the network.